Scion Hako Coupe Concept - Left side view Scion Hako Coupe Concept - Left side view scion hako coupe concept, new york, press conference, design, division, customers, brand, shape, sporty, version, grille
New York - Scion unveiled its Hako Coupe Concept vehicle at a press conference today at the New York International Auto Show.
Scion's Hako Coupe was developed by Tokyo Design Division, which studied global, youth-inspired trends. Japanese and American youth cultures often influence each other and are interpreted with a unique twist. The Hako Coupe Concept was inspired by the iconic xB and the emergence of American vintage style among young Tokyo trendsetters.
"Scion's Hako Coupe Concept embodies a distinct global perspective on today's youth," said Jack Hollis, Scion vice president. "This type of forward thinking complements the Scion philosophy of intently listening to our customers and being willing to take risks to help us see where our brand should be. We took the xB's iconic boxy shape and explored something more vivacious, yet just as emotionally appealing. This concept is the sporty version of a box."