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The new Marcos TSO-GT was launched last weekend at a race meeting in Australia.
Whilst the marque has traditionally caterered to a British market, owner Tony Stelliga is keen to make Marcos a global brand. With the Australian's love of V8s, going down under with the coupe makes a lot of sense.
As well as launching the car there, the facilities in Australia make it a useful destination as far as testing is concerned. The hot climate and access to fast roads allow the engineers to push the car hard in extreme conditions.
Launching a hard top and opening up the market in Australia will also allow Marcos to benefit from a less seasonal sales pattern. In recent years the Marcos has sold drop-tops in the UK -- a tough market and prone to poor summers hitting sales.
TSO-GT
TSO-GT
Stelliga wants to expand beyond Australia and into the Asian markets too so we're sure to see a significant expansion of the brand in the years to come.
Marcos took the opporunity to launch the TSO-GT in front of a significant audience. The Clipsal 500 race in Adelaide was attended by an incredible 240,000 people -- more than attend the Grand Prix in the UK.
Australians are far more at home with V8-powered cars than the domestic UK market making it a potentially very lucrative outlet for Marcos. The 400bhp, 5.7 litre V8 is used in Holdens and will be very familiar to many.
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The 1,100Kg car is being built to comply with Australian regulations initially with a UK launch pencilled in for later in the year.
Link: www.marcos-eng.com
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