Mercedes-Benz C 63 AMG F1 Medical Cars - Rear view
Lincoln C Concept - Front side view
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Designed with today’s upscale, urban consumer in mind, the Lincoln C concept brings the presence and elegance of a large Lincoln to a smaller, more efficient C-sized car.
“Modern luxury buyers who live and work in large, urban areas want to play their part in helping the environment by moving to a smaller vehicle, but they still want to enjoy the luxuries of life,” said Peter Horbury, executive director of Design, The Americas. “The Lincoln C offers sensible indulgence.”
According to Horbury, younger contemporary consumers with slim iPods and pocket-sized cameras have already grown accustomed to the notion of premium quality in a small package.
“During the past decade, people have gotten used to the idea that you could pay more money for a smaller version of the real thing,” said Horbury, citing the evolution of music players from tapes to CDs to MP3 players as an example.
“The same philosophy can be applied to the automobile,” he ...