Fiat 500 - Rear three quarters view Fiat 500 - Rear three quarters view fiat 500, manifesto, model, intents, purposes, materialisation, new, approach, brand
Enter the new Fiat 500, the manifesto of the 'new Fiat', a model that represents to all intents and purposes the materialisation of a new approach, of new brand strategies, and a different approach to the car. Exactly 50 years after the launch of the first edition of the model, which was to become an icon of Italian motoring and of an entire period of history, Fiat is accelerating into the future.
Anyone could re-edit the Fiat 500, because its shape is part of our collective memory. Some industrial objects that were the fruit of Italian creativeness in the period after the war, like the Fiat 500 or the Vespa, cannot be judged purely in aesthetic terms, nor do they represent just a good engineering exercise in which form serves a function. On the contrary, they are powerful catalysts, revolutionary in their design and in the concept that defines common reference points and benchmarks. When this happens, the result is a masterpiece that is an essential part of industrial...
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