With the Citroen DS Inside concept car Citroen is launching a new line of products to broaden its current range. The new line will consist of three new cars, positioned in the small, medium and large car segments, launched successively from 2010.
The Citroen DS Inside concept car and vehicle line are characterised by forthright choices on styling, onroad performance and use. These are accessible objects of desire, cars that stand apart by their creativity, intelligent design and build quality, embodying the very best of Citroen. The new product line will perfectly illustrate Citroen's new spirit of "Créative Technologie".
The new line will also have a new naming system. Like the main range vehicles, which carry the letter C and a number, and, like the MPVs, which sport the Picasso signature, the new models will feature a special name: the DS line.
DS stood and continues to stand for a new approach to automobiles and the future. Citroen is taking inspiration from its design DNA to strengthen the positioning of its new product line. The range instills the different spirit, that the name DS inspires. Hence the distinctive model line up will be called DS3, DS4 and DS5. DS: Different Spirit.
At its launch in early 2010, the Citroën DS3 will present owners with an unprecedented range of touches to express their personality, and the haute-couture cabin of the latest DS Inside goes some way to previewing the level of detail and individuality that will be available.
The dashboard is flowing and airy, whilst the instrument cluster, steering wheel and low, body-hugging seats extend the feeling of dynamism. Black chrome touches around the cabin and a thick lounge style carpet, leave the DS Inside exuding class, style and distinction. The concept is strikingly finished with a premium leather roof in pearlescent ivory with a powder-like finish that bears the DS insignia.
The styling project for the DS line has been led by British designer, Mark Lloyd. Beginning with the DS3, the new DS line will deliver a powerful identity to the Citroën family. Representing "Different Spirit", it will present an identity strong on modernity and distinction, drawing its DNA clearly from Citroën's history of innovation and unforgettable design.
source : Citroën Press