Chrysler

Chrysler is an American automobile manufacturer that has independently been producing automobiles since 1925 and from 1914 under the Dodge name. From 1998 to 2007, Chrysler and its subsidiaries were part of the German based DaimlerChrysler AG after an arduous deal dubbed a "Merger of Equals" in 1998. Prior to 1998, Chrysler Corporation traded under the "C" symbol on the NYSE. The U.S. operations are generally referred to today as the Chrysler Group. Another popular term for all Chrysler cars is Mopar, the name for its parts operation. The company is now privately owned by Cerberus Capital Management, although Daimler continues to hold a 19.9% stake.

On May 14, 2007 DaimlerChrysler AG announced the sale of 80.1% of Chrysler Group to American equity firm Cerberus Capital Management, L.P. Chrysler Holding LLC is the new name. The deal was finalized on August 3, 2007.

On August 3, 2007 after the announcement of the spin-off of Chrysler to Cerberus, the Detroit Free Press announced that Chrysler LLC or "The New Chrysler" will unveil the new company logo on August 6, 2007 at the company headquarters. "The New Chrysler" launched its new website with a possible new logo.